Free the Orange is a freely creative environment. This is the place of experimentation. The place for trying different things. For exploring the medium and the message.
Founded in 2002, the name Free the Orange originally came from a fascination with fire and the colour orange. An investigation into the meaning of the colour uncovered the fact that orange represents originality and is the colour of the Sacral Chakra, the energy centre for creativity, sexual power and inspiration. So the name is a statement for setting this energy free. To visualise this idea and form the basis of the logo design, the fruit was used and by exploding it and capturing the frames with a high speed camera, illustrate the explosive result of freeing this energy. As human beings our greatest asset is our creative energy, it has given rise to all the religious, philosophical, technological, scientific and artistic achievements, so Free the Orange!
Free the Orange is not for everyone. We embrace opposites and contradiction. Our work is both classic in approach and edgy in execution, conceptually well thought out and emotionally driven, and technically sound and creatively experimental. Ultimately we focus on the end result where the whole is great than the sum of the individual parts of script, image and sound. By not trying to be everything to everyone but something specific to someone, a stronger more memorable communications message is possible. Free the Orange may not be for you.